Ford Motor shows off new high-tech HQ. It has a ‘crown jewel’ showroom and room for 4,000 employees
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DEARBORN, Mich. (AP) — Ford Motor Co.’s new headquarters, the carmaker’s first central office switch since Dwight Eisenhower was president, is double the size of its old one with room for twice as many employees.
The new HQ has seven restaurants as part of a 160,000-square-foot (14,864 square-meter) food hall, office space, design studios and fabrication shops.
And, of course, cars.
The “crown jewel” of Ford’s headquarters, according to Ford Land’s global design and brand director, is a showroom she likened to a “James Bond villain’s lair.”
“But it is impressive. When you’re in it, you feel like you are in the center of automotive design,” Jennifer Kolstad said this past week, after leading a media tour of the new 2.1 million square-foot (195,096 square-meter) HQ.
“Its principal function is decision-making,” she said. “It’s where we showcase our new product, and our executives make decisions about what we will take to market.”




