Drinks and money flow into college sports in first full year of alcohol sales at games

A law change in 2023 allowed alcohol sales at college sporting events in Michigan.U-M had the top sales with almost $5 million.Schools say they have not seen an increase in arrests or police calls.College sports fans in Michigan now experience something their professional sports counterparts know well: the beer line.
Universities across the state, led by the University of Michigan with its Big House, are selling millions of dollars’ worth of alcohol to fans in the stands, something that for decades was illegal.
There’s always been drinking at college sports, though mostly outside at tailgate parties. Donors and others in high-dollar suites have long had access to a bar. But in July 2023, Gov. Gretchen Whitmer signed a new law making it legal for everyone of age to indulge at college games.